Saturday, May 22, 2010
"ENDHIRAN"- SUN PICTURES STEPS IN
Is Endhiran worth Rs 200 crore?
The hottest topic of discussion in Kollywood is Sun Pictures snapping up Rajinikanth’s mega budget Shankar extravaganza Endhiran — The Robot, from Ayngaran International (AI), who, a few months back, launched it in a big way.The grapevine has it that the deal has been firmed up between the Rajinikanth-Shankar combo and Sun Pictures for a whopping Rs 200 crore, on a first copy basis.All that Kalanidhi Maran, chairman and managing director of Sun TV Network Limited was willing to say was,
“This is a big moment for Sun Pictures as we feel this is going to be India’s biggest movie. We are very happy and proud to be associated with Superstar Rajinikanth, Shankar and A R Rahman.”Sources close to AI say the company is relieved that it is out of the project, which according to them “does not make any business sense”.
The buzz is that Shankar and Karunamoorthy of AI have parted ways over the budget of Endhiran, which was originally pegged at Rs 120 crore.After the meltdown and global recession, the Kishore Lulla-owned Eros International, which has a stake in AI, wanted Shankar to scale down the budget.However, sources claim Shankar was in no mood to comply.
As per sources close to the production, for shooting two songs in North America, Peru and other foreign locations and some scenes in Goa, AI shelled out a whopping Rs 30 crore!Shanka and key members of his unit travelled in style in first class, first on a recce to spot locations and then for the actual shoot.
They stayed at luxury resorts and took helicopters from the US for the aerial shots for the songs. Also, sources claim
“This is a big moment for Sun Pictures as we feel this is going to be India’s biggest movie. We are very happy and proud to be associated with Superstar Rajinikanth, Shankar and A R Rahman.”Sources close to AI say the company is relieved that it is out of the project, which according to them “does not make any business sense”.
The buzz is that Shankar and Karunamoorthy of AI have parted ways over the budget of Endhiran, which was originally pegged at Rs 120 crore.After the meltdown and global recession, the Kishore Lulla-owned Eros International, which has a stake in AI, wanted Shankar to scale down the budget.However, sources claim Shankar was in no mood to comply.
As per sources close to the production, for shooting two songs in North America, Peru and other foreign locations and some scenes in Goa, AI shelled out a whopping Rs 30 crore!Shanka and key members of his unit travelled in style in first class, first on a recce to spot locations and then for the actual shoot.
They stayed at luxury resorts and took helicopters from the US for the aerial shots for the songs. Also, sources claim
they hired top technicians from Hollywood with salaries on par with what they would get for an English film!And for an action scene to be shot in Goa, the producers were forced to buy, on the insistence of the director, three brand new luxury cars — a Mercedes,
BMW and an Audi, costing nearly Rs 3 crore, when they could have hired it! And the brand new Merc was blown up for an action scene, when they could have used a dummy! It was at this stage that AI decided that enough was enough and wanted to wriggle out of the project.
BMW and an Audi, costing nearly Rs 3 crore, when they could have hired it! And the brand new Merc was blown up for an action scene, when they could have used a dummy! It was at this stage that AI decided that enough was enough and wanted to wriggle out of the project.
A source says, “They literally blew up a fortune — nearly Rs 30 crore and hardly 25 percent of the film was over. Remember? Rajinikanth’s biggest blockbuster of all times, Chandramukhi, was
made on a budget including prints for Rs 30 crore, which went on to
collect between Rs 80 and 100 crore from theatricals and all other rights.
In the international market, a Rajinikanth film has the
In the international market, a Rajinikanth film has the
potential to generate a sum of $3 to $3.5 million, roughly about Rs 15 crore, while an SRK or Aamir Khan superhit film can make anywhere between Rs 40 and Rs 50 crore.”Meanwhile, Kishore Lulla of Eros International has been going through difficult times as his big budget Bollywood films like Drona and Yuvvraaj have bombed.
In a recent interview, Lulla was quoted as saying, “With the liquidity crunch in the market, people now have less disposable income and so, they will now spend less on luxury and entertainment. This means the movie-going clientele will decrease and so will the box-office collections.”
And the underlining factor that the parent company Eros was stressing was that Kollywood is hardly 30 percent of Bollywood in the international market. Karunamoorthy was clearly told that, this was no time for any kind of bravado.
But Maran and his team do not want to talk about the past. Instead, they are looking at the future.They feel Endhiran has the potential to be a blockbuster and from Tamil Nadu alone, it may gross a bulk of its production cost.Added to that, Sun DTH’s foray into north India has been a marketing success and Endhiran’s Hindi version, when it releases next year, can piggyback on it.
Shankar put it succinctly, “I am proud to join hands with Kalanidhi Maran. Working with superstar Rajinikanth is a pleasure.”
Tags:Endhiran sun pictures steps in,Endhiran in sun pictures,sun pictures,sun pictures launch endhiran audio,endhiran audio launch,endhiran movie,endhiran lyrics, endhiran songs leaked on internet, endhiran songs mp3 free download, endhiran songs free download, enthiran movie songs, enthiran mp3 free download, endhiran music download, endhiran audio launch, endhiran songs download, endhiran songs release date,Enthiran Mp3 songs Free Download,Enthiran audio songs,Enthiran Mp3 songs,Robot Mp3 songs,listen enthiran movie mp3,download enthiran tamil movie mp3,enthiran movie online,tamil movie online,online tamil movie,tamil movies,enthiran tamil movie songs,enthiran high quality movie online,free enthiran songs,enthiran Songs,enthiran mp3 songs,enthiran songs download,download enthiran songs,enthiran tamil,enthiran mp3 songs download,download enthiran tamil songs,enthiran songs,enthiran mp3,download enthiran mp3,enthiran songs tracklist,enthiran songs download in rapidshare and mediafire,enthiran ringtones,enthiran 3gp videos,enthiran movie free download,enthiran movie torrent download,enthiran video songs,enthiran movie watch online,enthiran audio,enthiran mp3,Endhiran MP3 Audio Download,Endhiran MP3 Audio Download Mediafire, Endhiran Telugu mp3 songs free download, Endhiran songs, Endhiran songs download, Endhiran songs free download, Endhiran Telugu songs free download, Telugu Endhiran Songs Download Free,Endhiran 2010 lyricsTamil ,Hindi movie online Bollywood movie online Comedy movie Romantic movie online movie movie movie review movie story free Endhiran Tamil ,Hindi Tamil ,Hindi Film The film Directed by S. Shankar enthiran, edhiran, etiran, endiran, ediran, shankar rajani kanth movie mp3 downloads, ash movie ethiran, entirann, yenthiran, yendhiran, tamil telugu movie mp3 downloads
In a recent interview, Lulla was quoted as saying, “With the liquidity crunch in the market, people now have less disposable income and so, they will now spend less on luxury and entertainment. This means the movie-going clientele will decrease and so will the box-office collections.”
And the underlining factor that the parent company Eros was stressing was that Kollywood is hardly 30 percent of Bollywood in the international market. Karunamoorthy was clearly told that, this was no time for any kind of bravado.
But Maran and his team do not want to talk about the past. Instead, they are looking at the future.They feel Endhiran has the potential to be a blockbuster and from Tamil Nadu alone, it may gross a bulk of its production cost.Added to that, Sun DTH’s foray into north India has been a marketing success and Endhiran’s Hindi version, when it releases next year, can piggyback on it.
Shankar put it succinctly, “I am proud to join hands with Kalanidhi Maran. Working with superstar Rajinikanth is a pleasure.”
Tags:Endhiran sun pictures steps in,Endhiran in sun pictures,sun pictures,sun pictures launch endhiran audio,endhiran audio launch,endhiran movie,endhiran lyrics, endhiran songs leaked on internet, endhiran songs mp3 free download, endhiran songs free download, enthiran movie songs, enthiran mp3 free download, endhiran music download, endhiran audio launch, endhiran songs download, endhiran songs release date,Enthiran Mp3 songs Free Download,Enthiran audio songs,Enthiran Mp3 songs,Robot Mp3 songs,listen enthiran movie mp3,download enthiran tamil movie mp3,enthiran movie online,tamil movie online,online tamil movie,tamil movies,enthiran tamil movie songs,enthiran high quality movie online,free enthiran songs,enthiran Songs,enthiran mp3 songs,enthiran songs download,download enthiran songs,enthiran tamil,enthiran mp3 songs download,download enthiran tamil songs,enthiran songs,enthiran mp3,download enthiran mp3,enthiran songs tracklist,enthiran songs download in rapidshare and mediafire,enthiran ringtones,enthiran 3gp videos,enthiran movie free download,enthiran movie torrent download,enthiran video songs,enthiran movie watch online,enthiran audio,enthiran mp3,Endhiran MP3 Audio Download,Endhiran MP3 Audio Download Mediafire, Endhiran Telugu mp3 songs free download, Endhiran songs, Endhiran songs download, Endhiran songs free download, Endhiran Telugu songs free download, Telugu Endhiran Songs Download Free,Endhiran 2010 lyricsTamil ,Hindi movie online Bollywood movie online Comedy movie Romantic movie online movie movie movie review movie story free Endhiran Tamil ,Hindi Tamil ,Hindi Film The film Directed by S. Shankar enthiran, edhiran, etiran, endiran, ediran, shankar rajani kanth movie mp3 downloads, ash movie ethiran, entirann, yenthiran, yendhiran, tamil telugu movie mp3 downloads
MADESWARAN
12:24 PM
CINEMA NEWS
,
ENDHIRAN - THE ROBOT
,
GOSSIPS
,
TAMIL MP3
,
VIDEO SONGS
No comments
:
Subscribe to:
Post Comments
(
Atom
)
No comments :
Post a Comment